Brand strategy
Book a call
Brand strategy · health and aesthetics
I’m Camila Louise, a brand strategist for health and aesthetics professionals. I turn what you already do well into clear positioning, in your own voice and within the rules of your profession.
Not sure where to start? Take the 30-second quizHow I can help you
For every stage of your brand, a format designed to give you the right direction.
The first step
R$447
Often what’s missing isn’t doing more. It’s being clear about what really needs to be done.
The complete process
R$3,997
For those who need to build a strong brand before simply communicating more.
A first look
Free
A strategic look at your Instagram: how your brand is perceived and where to start.
Nice to meet you!
I have a degree in advertising and, along the way, I realized that what I loved most about communication wasn’t creating content. It was understanding people, businesses and what makes people choose a brand. That’s how I found brand strategy.
In health and aesthetics, I’ve seen remarkable careers that don’t always show their full value.
I want to help these professionals build brands that express who they are.
Camila Louise
My goal is for marketing to fit into a person’s life, and not the other way around.
Tailored strategy
From Belo Horizonte, online across Brazil. Topics I work on with you:
Clearly defining the position you want to occupy and why patients should choose you.
I want help with thisPutting into simple words what you deliver, for whom and why it matters.
I want help with thisRecognizing what you already do well but don’t yet know how to turn into perceived value.
I want help with thisFinding the way your brand speaks: in your practice, on Instagram and on WhatsApp.
I want help with thisAdjusting your bio, presentation and profile structure so it’s clear, in seconds, what you do and for whom.
I want help with thisDefining the topics that build trust, so you stop wondering what to post today.
I want help with thisOrganizing your story and key messages so every piece of content has a role.
I want help with thisPreparing the positioning of a new service before presenting it to patients.
I want help with thisAdjusting your communication to attract patients who value your care.
I want help with thisCommunicating with restraint, within your field’s advertising rules (CFM, CFO, CFBM), such as CFM Resolution 2.336/2023.
I want help with thisTap one of the three to see the details
The first step
Online, by video call, anywhere in Brazil
R$447 · credited toward the 360° if you sign up within 30 days
The Clarity Session is a one-on-one consultation for anyone who needs to organize their ideas, understand what’s holding back growth and decide with more confidence. We look at where you are, your challenges and your goals, and you leave with a personalized diagnosis and a practical action plan.
Book my Clarity SessionIt’s for you if you
Includes
The complete process
Online, anywhere in Brazil · C.L.A.R.A.™ Method
R$3,997 · a written proposal before we start
The most complete process in my methodology. We look at the brand as a whole: business, stage, market, patients, perception, differentiators and goals. The direction is built with the C.L.A.R.A.™ Method, so the strategy goes beyond the document.
I’d like to talk about the 360°What’s included
Also included
A first look
No cost · I reply on WhatsApp
Free · no commitment
Do you know what your Instagram is saying about your work? In the Profile Review, I look at your Instagram with a strategic eye to identify how your brand is perceived, whether your positioning is clear and whether your communication conveys the value of what you offer.
I want my free reviewIdeal if you
You get
360° Brand Strategy
Step 1 of 5
I get a deep understanding of your business, your brand’s stage, the market and your goals. This is where the strategy starts.
Step 2 of 5
I listen to how people perceive your brand today: what already works, what raises doubts and what doesn’t come across yet.
Step 3 of 5
We build the brand’s structure: positioning, value proposition, differentiators, personality and tone of voice.
Step 4 of 5
We turn the strategy into a narrative, key messages, content pillars and a communication plan.
Step 5 of 5
The strategy comes off the page, with 2 months of follow-up and meetings every two weeks.
Scroll to move through the steps Step held — scroll to continue The steps play on their own — tap one to hold it Step held — tap again to continue Tap a letter to see each step
Testimonials
Health and aesthetics professionals share what the process was like.
I knew my work was good, but I couldn’t explain why someone should choose me. Camila organized it so clearly that today I explain it myself, with confidence.
I’d been through agencies that only wanted to post more. With Camila, for the first time, I understood the role of each piece of content.
The most valuable part was that she really listened to me. The strategy has my voice, not a ready-made script.
I left the session with clear priorities and a defined next step. In one conversation, I resolved months of indecision.
Today my team knows what to say on Instagram and on WhatsApp. The clinic’s communication is consistent from first contact to the appointment.
Everything was designed within my field’s advertising rules. That gave me the peace of mind to show up with confidence, without overdoing it.
The 2 months of follow-up made a difference: the strategy became routine, with meetings every two weeks and a clear direction I could follow at my own pace.
Brand strategy · C.L.A.R.A.™
Build the brand first. Then talk about it.
For health and aesthetics professionals who want a clear, consistent brand at every point of contact with patients. We start with what sets you apart, including the strengths that go unnoticed today.
InvestmentR$3,997 Payment terms in the proposal
I want the 360° Strategy A written proposal before we start
Sound familiar?
If you saw yourself in any of these lines, your path is the 360°: built calmly, tailored to you and in your own voice.
As simple as that
C.L.A.R.A.™ Method creator
Camila Louise
Advertising professional and brand strategist, postgraduate in the field, with over 5 years’ experience. She helps health and aesthetics professionals turn what they do best into perceived value.
Ready to start?
The work only starts after you approve the proposal. No surprises along the way.
InvestmentR$3,997Payment terms in the proposal
I want the 360° Strategy I have a question about the 360°Yes. I work with professionals all over Brazil by video call. I’m based in Belo Horizonte and, when it makes sense, we can arrange in-person meetings.
Health and aesthetics professionals: dermatologists, dentists, biomedical scientists and other aesthetics professionals, such as nanopigmentation specialists. If your field is different, message me on WhatsApp and we’ll see if it makes sense.
The Clarity Session deals with one specific challenge, in a one-on-one meeting. The 360° Brand Strategy builds the whole brand with the C.L.A.R.A.™ Method, step by step. If you sign up for the 360° within 30 days, the session fee is credited.
It’s built from the start within the advertising rules of your field and council (CFM, Brazil’s Federal Council of Medicine; CFO; CFBM), such as CFM Resolution 2.336/2023. Each post remains your decision, and my work doesn’t replace your council’s guidance.
The Clarity Session costs R$447, paid by Pix (Brazil’s instant payment, arranged on WhatsApp), and it’s credited toward the 360° if you sign up within 30 days. The 360° costs R$3,997, with 2 months of follow-up included; payment terms are in the proposal.
Tap any booking button: it opens a WhatsApp chat with me, where I’ll send you available times and next steps.
The strategy is ready in 30 to 45 days. After that, there are 2 months of follow-up, with meetings every two weeks. Before we start, you get the timeline, the steps and the investment in writing.
Your brand platform (positioning, value proposition, differentiators, personality and tone of voice), key messages and narrative, content pillars, a communication guide and clear next steps.
Not necessarily. The strategy respects your style: we choose formats that make sense for you and your routine, with confidence and without pushing you into the spotlight.
Yes. Pillars, topics and content direction are part of the Roadmap step. If your brand already has clear positioning and you only want content, message me on WhatsApp and we’ll work out the best path together.
Yes. After delivery, there are 2 months of follow-up, with meetings every two weeks, so the strategy becomes routine and you know exactly what to do next.
Me. Just message me on WhatsApp.
Book a call
Tell me how your brand is doing and I’ll help you choose the best path: the Clarity Session or the 360° Strategy.
Free · a review of your Instagram
Before anyone books with you, your profile is already speaking for you. Send me your @ and I’ll get back to you with a first read of how your brand is perceived.
